![]() The user interface is no longer competing for attention. Instead of using blue and white in the app’s chrome, the new black-and-white design allows the color in the app to come from the community and what’s being shared. Meanwhile, where Instagram’s icon is now filled with color, the app itself has had the color removed. (This isn’t entirely obvious, but we can see how the designer would want to make that connection.) In addition, the colors that blend and blur from purple to pink to orange and yellow are also supposed to reference Instagram’s iconic rainbow in its older design. The new icon, however, still references Instagram’s history with its now simplified and softer camera that appears in the much more colorful design. “Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before, using new tools like Boomerang and Layout, and connecting in new ways through Explore.” Over those five years, things have changed,” says Ian Spalter, Instagram’s Head of Design. “When Instagram was founded over five years ago, it was a place for you to easily edit and share photos. Instagram’s interest in updating the icon was to better reflect how its community has changed over time. You may remember that screenshots of this redesign leaked last month, prompting many to wonder if such a change was actually in the works. ![]() Instagram this morning is rolling out a radical redesign of its mobile application, which not only includes this new, brightly colored app icon but also a revamped user interface that does away with color in favor of a black-and-white look and feel. ![]() And that’s not all the company has changed today. Well, it’s pink and purple and yellow and orange.
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